With over 220,000 trade visitors and 6,500 exhibitors from 70 countries, the 2015 Hannover Messe was the ideal arena in which to boost our brand image and connect with customers, especially those from Lower Saxony. We showcased the 3.2M122, the latest wind turbine in the 3.XM series, which also represented a world premiere at the Hannover Messe. Hendrik Böschen, Managing Director of Senvion Deutschland GmbH, describes the benefits of the Hannover Messe: “The Hannover Messe gives the entire industry an outstanding opportunity to share best practices, especially on pressing issues such as the design of the German electricity market. We also use the fair as a forum to present our products, for example the addition to our 3 megawatt class of a new wind turbine with a rotor diameter of 122 meters. The new Senvion 3.2M122 is ideal for low-wind sites and, with its upgraded power, produces higher yields than predecessor models.” Overall, we successfully used our attendance at the Hannover Messe to grow awareness of our company in Lower Saxony, the most important future growth market in Germany. The HM was a complete success for Senvion.